After researching the brand ‘Crumpler’ to launch their new ‘hip-pack’ range and producing a suitable tagline for their product and a range of advertisements to accompany this. Designed for the younger adults. With the hip-pack being this versatile, practical, every season bag; using imagery of people doing fitness activities as a breath taking experience which the hip-pack would be used in any situation.

 

The advertisements capture various physical activities at a breath-taking moment capturing this to engage the audience accompanied with ‘the bag for the doer’. I think this will eye catching to the public and quite inspiring, showing the hip- pack in a whole new way.